On site, fans were able to experience the impressive BKW sponsorship implementations up close - from the SolarOasis and tiny houses to the iconic BKW solar flower and numerous branding elements.
Behind the scenes, Adcom ensured that everything ran smoothly: with 20 tons of material moved, 15 vehicles deployed and a dedicated team of 15 event supporters, the setup for the five days of racing was successfully implemented. The result was a sustainable and effective presence that not only catches the eye, but is also remembered.