The young telecommunications brand Wingo has only been around since 2015, but it is moving at full speed - and not just on the Internet. Wingo was involved in the first Zurich E-Prix as a local sponsoring partner and put the pedal to the metal. Full speed on the Internet, but also at the Formula E race.
Increasing brand awareness and creating emotional experiences were the most important goals of this sponsorship commitment for Wingo. In addition to the perimeter advertising directly on the race track, the large Wingo public viewing screen in the Allianz E-Village was impossible to miss. But the heart, or rather the 14 hearts, of the promotion were 14 attractive and motivated promoters who spent ten hours handing out over 20,000 casual sunglasses to the spectators. A giveaway that is guaranteed to be in use for a long time to come. Thanks to the sticker on the corresponding pouches, interested parties were able to take out a trial subscription and see the Wingo benefits for themselves.
