Emmi Caffè Latte celebrated its 20th anniversary on March 15, 2024 with a major event at Zurich Main Station. Live concerts, interactive experiences and exclusive highlights made this day a special experience for all visitors. We were able to support the event from the initial idea through to implementation and ensure that everything ran smoothly.
The celebration not only took place at Zurich main station, but was also staged digitally at seven other stations in Switzerland. Andryy & Seven provided musical highlights on the stage at Zurich main station, while live painting, café talks and interactive activations such as a photo wall and product samplings provided additional experiences. Particularly impressive: the history tunnel and a spectacular anniversary cake.
Our team took on the holistic implementation - from the event concept, planning and budgeting to the logistics and security concept to the lighting of the station concourse, stage management and artist support. We were also responsible for activations before, during and after the event as well as the deployment of promotional staff.
An anniversary that was not only celebrated, but also staged with great passion!