Adcom accompanies Emmi Caffè Latte at the various stops on the Beach Tour and is responsible for event management as well as all event logistics. Materials and the display travel from location to location and are set up, used, and then taken down again for each event. Adcom develops and produces individual elements of the brand’s presentation and activations. This includes a unique take on the classic slot machine: the human slot machine. Three promoters stand behind the machine and, once it’s triggered, randomly present a Caffè Latte variety. If all three varieties match, a prize awaits. Adcom also provides the necessary promotional staff for sampling and activations. The mascot is also part of the presentation and ensures additional attention and interactions with visitors. Throughout the entire tour, event management, logistics, production, and people come together to create a recurring brand experience.