Using its proprietary “Event Lock” system, Adcom created an extraordinary eye-catcher for Feldschlösschen in Fribourg. The striking structure formed the centerpiece of the brand’s and hospitality team’s presence and created an inviting space for encounters, interaction, and unforgettable moments during a major international sporting event. From the initial concept through project management to on-time setup and takedown, Adcom was responsible for the entire implementation and delivered a brand presentation that impressed visitors from Switzerland and abroad.