In 2026, Adcom implemented Škoda’s brand identity in Zurich and Fribourg as a comprehensive campaign. The presentation of the Enyaq, Elroq, and Epiq models allowed an international audience to experience electric mobility firsthand, combining modern vehicle technology with the unique atmosphere of a major sporting event. Behind this successful event was a comprehensive operational execution: from recruiting and training the promotional team, to scheduling and supervising the car explainers, all the way through to quality assurance and administrative processing. The result was a professional brand presentation that delighted visitors and fostered lasting customer relationships.