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ROSSMANN

New openings ROSSMANN Switzerland

New store, new market, proven concept: Adcom is supporting ROSSMANN's expansion in Switzerland.
As ROSSMANN expands, new stores are constantly opening throughout Switzerland. These openings are accompanied by a flexible promotional strategy designed to welcome visitors and generate buzz around the new location. The scope, promotional activities, and language used can be customized for each individual store—including bilingual openings, such as the one in Biel.
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For ROSSMANN Switzerland’s new store openings, Adcom developed a modular activation concept that can be flexibly adapted to different stores and locations. The basic idea remains the same, while the scope and individual activation elements are tailored to each location’s spatial conditions and requirements. Adcom supports the openings from planning through on-site implementation and coordinates the respective promotional activities and staffing. A key component is the promotional team—including the mascot—which greets visitors, oversees activities, and generates additional buzz around the new store. The concept can also be tailored to the specific location in terms of language. For example, the opening in Biel was conducted bilingually. This results in a reusable concept that enables a consistent ROSSMANN brand presence while offering sufficient flexibility to accommodate the unique characteristics of each new store.

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Concepts Event Logistics Event Management People
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Questions and Answers About the Project

Adcom developed a flexible promotional concept for the store openings and is overseeing its implementation at the respective locations. This includes planning the promotional activities as well as organizing and coordinating the promotional staff, including mascots.
No. The basic concept remains the same, but it can be flexibly adapted to each store. The scope, available space, and promotional activities used vary depending on the location.
People is an integral part of new store openings. Adcom organizes and coordinates the necessary promoters as well as the staff needed to bring the ROSSMANN mascot to life.
Yes. Staffing and implementation can be tailored to the language requirements of each location. For example, when the bilingual branch in Biel opened, the launch was carried out in both German and French.
A modular core concept enables a consistent brand image without having to design every new location identically. Individual promotional activities, staffing levels, and implementation can be tailored to the store’s size, location, and target audience.

Angela Sommer

Head of Event Management
+41 78 763 70 48
angela.sommer@adcom.ch