Adcom works with Outdoorchef every year during the peak season and handles project management for the nationwide POS promotions. This involves planning, coordinating, and reliably executing over 200 events at various home improvement stores in terms of both staffing and logistics. For these events, we provide trained promoters with a passion for BBQ, coordinate their schedules, and ensure they are fully prepared for their duties at the point of sale. At the same time, Adcom is responsible for all event logistics. The necessary equipment is transported to the respective locations, set up on site, and dismantled after the event. Once the season is over, we also handle the cleaning and storage of the equipment—ready for the next grilling season. This creates a recurring cycle of project management, staffing, and logistics that enables a large number of promotions throughout Switzerland each year.