Rieker

Rieker @ESAF2025

Rieker Meets Tradition: An interactive brand experience brings movement and interaction to the ESAF.

At ESAF 2025 in the Glarus region, Rieker showcased its brand with a presentation that combined product display and audience interaction. In addition to the brand’s presence, various activations created additional points of engagement with visitors. A photo booth and a wheel of fortune encouraged participation and turned the booth into a lively gathering place.

Services

Adcom developed the concept and design for Rieker’s booth and planned the various elements of the brand’s presentation. The goal was to create an inviting space that showcases the brand while also providing opportunities for direct interaction. The necessary elements were produced for the display and supplemented with interactive features such as a photo booth and a wheel of fortune. Adcom was also responsible for event management and logistics related to the installation and coordinated the processes as well as on-site execution. Adcom additionally provided the necessary event staff to ensure personalized support for the display. This brought together design, production, logistics, and personal brand interaction into a unified presentation.

Our Services for Rieker

Concepts Event Logistics Event Management People Production

Questions and Answers About the Project

How did Rieker present itself at ESAF 2025?

Rieker had its own brand booth that combined product displays with various interactive elements. Visitors were able to explore the brand and participate in the activities themselves.

What services did Adcom provide for Rieker?

Adcom was responsible for the concept and design, event management, production, and event logistics, as well as providing the necessary event staff.

What kind of interactions took place during the Rieker event?

The event featured, among other things, a photo booth and a wheel of fortune. These activities provided additional incentives for visitors to linger at the booth and interact with the brand.

What role did the event staff play?

Adcom provided the staff for the event and coordinated their assignments. The team helped manage the brand's presence and interact directly with visitors.

How does a trade show booth or brand presentation become a brand activation?

Interactive elements provide an additional reason not only to visit a brand space but also to get actively involved. Contests, photo booths, and other interactive activities can combine product presentation, entertainment, and personal engagement with the brand.

Angela Sommer

Head of Event Management

+41 78 763 70 48

angela.sommer@adcom.ch