The biggest festival of cohesion - the 2025 Swiss Wrestling and Alpine Festival in Glarus - brought together tradition, emotion and Swiss pride.
Right in the middle of the action: Rieker, with a stand full of brand character and unmistakable branding in the middle of the festival grounds. Competitions, photo opportunities and lots of interaction ensured enthusiasm and a good atmosphere among visitors.
Adcom was responsible for the complete implementation of Rieker's presence at the ESAF. We developed the concept, created the design, produced all elements and took care of coordination and on-site support.
With creative activations and a coherent overall appearance, we ensured a strong brand presence that made Rieker a likeable and approachable brand - right in the middle of the festivities and always close to the people.
