Adcom supported Quickline in the conception, planning, and execution of the entire Road Store Tour. The challenge was to coordinate approximately 40 locations and 60 tour days so that the mobile brand presence functioned reliably at every stop on the tour. In addition to overall project management, we were responsible for the logistical processes surrounding the roadshow and coordinated operations at the various locations. Adcom also provided promoters to facilitate direct contact with visitors. The Road Stores created a mobile touchpoint where Quickline could directly showcase its offerings and engage with potential customers. With 5,500 giveaways distributed and approximately 1,700 leads generated, the tour not only boosted brand visibility but also established measurable engagement with the target audience.