From a small Swedish company that sold its goods via a mail order catalog, IKEA is now one of the best-known furniture brands in the world. The hundreds of IKEA stores are spread all over the world and the number is growing all the time.
With a location in Pratteln, IKEA Switzerland was of course present at the Swiss Wrestling and Alpine Festival!
Adcom was able to support IKEA Switzerland with the brand activation. Our promoters were on the square for the many visitors from as early as 5 a.m. - in their bright yellow T-shirts, they were impossible to miss. IKEA Switzerland sweetened the visitors' day with a bag of gummy bears to taste and a cheerful "Hey!".
