The well-known brands of Swedish Match include: General, ZYN, Longhorn, America's Best Chew, Game, Fiat Lux and Cricket. The latest snus product, General Super Strong Spearmint, was developed and produced exclusively for the Swiss market. Its long-lasting freshness and triple-strength effect should immediately win over Swiss snus consumers. The aim and the associated brief for Adcom was to increase brand awareness of the product in Switzerland, distribute a large number of samplings and attract new potential customers for Swedish Match's products. Adcom was responsible for the conception, planning and implementation of all live marketing activities for the client, including brand activation and promotions logistics, as well as controlling, reporting and project management. In cooperation with Swedish Match, target group-oriented activations took place on various platforms, events and festivals. These included the hardstyle, hardcore and techno music open-air Relevatez, the Swiss Wrestling and Alpine Festival (ESAF) in Pratteln and various Oktoberfests in the Zurich, Bern and Aargau regions.