Adcom supports Škoda annually at the Spengler Cup and is responsible for various operational areas related to guests, transportation, and brand presence. A key component is the shuttle service. During one event, Adcom organized more than 500 shuttle trips and, with the drivers on staff, ensured the safe transportation of a total of 1,250 people. Personal guest services are also part of our responsibilities. At the VIP Welcome Desk, our team assisted 160 guests and ensured a professional on-site reception. These efforts are complemented by Škoda’s mascot, Felix, who attracts additional attention and facilitates personal interactions with visitors. A 12-member Adcom team was on hand to handle the various tasks. Year after year, we re-coordinate staffing, event management, and the associated logistical processes, tailoring the implementation to the specific requirements of the tournament.