Adcom developed the concept for the Suzuki exhibit and translated the idea of a Swiss cross into a three-story, walk-through event structure. From design and technical planning through production, the various requirements for brand impact, functionality, and visitor experience were brought together. Production was handled in-house and in collaboration with specialized partners. In addition to the actual event structure, various interactive elements were integrated into the display. These included a photo booth and a wire game in which visitors had to follow a predetermined shape without touching it with the wire. Adcom was also responsible for event management and logistics. We coordinated and carried out transportation, setup, and teardown, with support from specialized partners for individual elements. Thus, an initial idea evolved into an extraordinary brand space that combined architecture, interaction, and brand presence.