The biggest festival of cohesion - the 2025 Swiss Wrestling and Alpine Festival in Glarus - brought together tradition, emotion and Swiss pride.
Right in the middle of the action: Suzuki, with a unique Swiss cross presentation over three floors, which perfectly showcased the latest models and impressed with a spectacular view over the festival grounds and the Glarus Alps.
Adcom conceived, designed and realized an impressive appearance for Suzuki that combined design, Swiss identity and brand strength.
We were responsible for the creative development, technical planning, complete production, coordination and implementation on site. With clear lines, strong brand staging and great attention to detail, we ensured that Suzuki was not only present at the ESAF, but also highly visible.