Together with Swissmilk, we create truly powerful moments. To reach the younger target group, Adcom developed an interactive, digital game for the existing festival stand. The digital activation on site should be a lot of fun and at the same time promote knowledge transfer. Festival visitors were able to put their knowledge and skills to the test before the festival via mobile phone. At the festivals, the new Swissmilk game was played on large touchscreens, with friends playing along in the background. Digital activation before, during and after the event extended interaction with the target group. The game achieved the goals of knowledge transfer, measurability, lead generation, interaction and awareness. Adcom was responsible for the conception, planning, project management, coordination and implementation of the digital activation.