Many Sympany employees have not seen each other for around two years. To celebrate the new brand identity, a large corporate event was held with all Sympany employees. The aim of the event was to bring the new brand identity to life. The motto "Creating moments together" was the common thread running through the event. The focus was on shared experiences, shared emotions and a strong sense of togetherness. As a unit, all employees donned white protective suits and celebrated the new colors of the brand identity with Holi powder. The event location "The Hall" in Zurich thus became a Holi festival and provided the necessary surprise effect for everyone. The new appearance became visible, tangible and perceptible. Colorful snacks from various food trucks, live gigs from Stress and beats from the DJs created a fantastic atmosphere. During the bus ride home, they were able to enjoy the after-movie and review the many highlights. Adcom was responsible from A-Z. This included the event concept, event design, creation, planning, organization, coordination, hygiene security concept incl. testing, digital event platform incl. invitation management and activations before, during and after the event, promotional staff as well as the implementation, direction and project management on site. In addition, the entire set-up of the hall was completely rebuilt within 30 minutes, which posed a logistical challenge.