Special Olympics World Winter Games Switzerland 2029

World Winter Games @ National Games Zug

When anticipation becomes a reality, a major event begins long before the first competition.

The 2026 National Games in Zug provided the stage for a first glimpse of the 2029 Special Olympics World Winter Games Switzerland. An interactive experience area brought the upcoming major international sporting event to life three years in advance and invited visitors to discover the world of the World Winter Games in a fun and engaging way.

Services

For the event, Adcom developed an overall concept that brought the World Winter Games to life years before the actual major event. At the heart of the concept was a specially constructed curling rink where visitors could get involved themselves. The interactive experience was complemented by a striking archway, an event tent, and a large countdown to the 2029 World Winter Games. The various elements were brought together to form a cohesive brand and experiential space. In addition to concept development and production, Adcom was also responsible for all event management and logistics. This included coordinating implementation, transportation, setup, and takedown, as well as on-site operational support.

Our Services for the Special Olympics World Winter Games Switzerland 2029

Concepts Event Logistics Event Management People Production

Questions and Answers About the Project

What was the goal of the performance at the 2026 National Games in Zug?

The event was designed to generate interest and excitement for the 2029 Special Olympics World Winter Games in Switzerland as early as three years in advance. Visitors were able to get their first taste of the upcoming major event through various elements and an interactive experience.

What did Adcom produce for the event?

Among other things, Adcom built its own curling rink and created other elements of the interactive area—such as the archway, the event tent, and the countdown display—as part of the overall concept.

What services did Adcom provide for the project?

Adcom was responsible for the concept development, event management, production, and event logistics. This also included transportation, setup and teardown, and on-site supervision of the event.

How were the audience members involved in the performance?

Instead of simply promoting the upcoming major sporting event visually, visitors were able to get involved themselves. The curling rink served as the central interactive element, allowing visitors to experience a winter sport firsthand.

How can a major future event be set in motion years in advance?

Interactive brand and experiential worlds can make a future event visible and tangible well in advance. A countdown provides a sense of timing, while interactive activities and physical installations create initial emotional connections to the upcoming event.

Angela Sommer

Head of Event Management

+41 78 763 70 48

angela.sommer@adcom.ch