At the 2026 National Games in Zug, Adcom set an initial, eye-catching milestone on the road to the 2029 Special Olympics World Winter Games in Switzerland. Through an interactive event experience, the excitement leading up to the international sporting event was brought to life, and visitors were actively engaged with the brand’s world. A custom-built curling rink, a striking archway, an eye-catching event tent, and a large countdown clock created an experiential area that fostered connections and stirred emotions. From conception and production through project management to logistics, setup, and on-site support, Adcom was responsible for the entire implementation and created an experience that left a lasting impression.